Direct mail advertising - a good option?

Hi,

Recently, I heard about direct mail advertising and how it promotes a business. Has anyone used direct mail advertising? I'm running a business in Toronto, Canada. I was looking for some promotions for my business. Direct mail advertising was an idea put forth by one of my best mates. What is your opinion about this? Will direct mail advertising help to gain more local customers? Any idea?

Your feedbacks and suggestions will be highly appreciated.

Thanks in advance

Move with confidence!

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